We believe in long-term relationships, transparent communication, and strategies built with precision and care..
The Advantage of Working With a True Partner
Our team brings together decades of financial experience, deep industry knowledge, and an unwavering commitment to client success.
2,450
clients served
6
team members
2019
year founded
About Us
Peter Tallarico Jr.
Founder & President
For as long as I can remember, I’ve been driven by the idea of transforming smart decisions into long-term financial growth. That passion led me into the financial industry in 2006 and ultimately to founding Blue Ridge Financial Services.
From day one, my mission has been clear: deliver exceptional service, operate with integrity, and provide clients with the highest level of guidance possible. Our approach sets us apart rooted in a fiercely independent mindset and supported by an extensive team of seasoned professionals allowing us to tailor strategies to each client’s unique goals.
I take pride in the work we do and in the impact it has on the lives of the families we serve. My wife, Kristen, and I were both born and raised in CNY, and together we’re raising our two children, Aiden and Gracelyn. I’m deeply committed to my family, my community, and this business and I look forward to bringing that same commitment to your financial future.
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Bill Farrance
Chief Executive Officer
Having been in the financial services industry for over 25 years, I have seen some amazing bull markets but also some nerve-wracking bear markets.
The constant over that time has been my unwavering connection to my clients. Having grown up in a family run small business, I strive to bring the integrity, expertise, and service I've watched my parents deliver.
I help clients maneuver through the ups and downs of life with an unwavering promise to provide the highest level of service, advice and strategy during it all.
My wife, Kristina, and I have enjoyed building our life in CNY and I take great pride in helping others do the same.
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Paul Goodwin
Medicare SPecialist
With more than a decade of experience as a critical care RN and as a licensed insurance professional, Paul brings an unmatched perspective to Medicare planning.
His medical background gives clients the confidence that their coverage aligns with real-world needs — not generic solutions.
Paul’s thorough, compassionate guidance ensures every client chooses a plan with clarity and confidence.
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Edelika Becker
Medicare SPecialist
My name is Edelika Becker, I am a licensed Accident and Health Insurance Agent.
I have three wonderful children and an amazing, supportive husband. I have a degree in psychology and education from Rutgers University. I genuinely take pride in helping people; and as an agent I specialize in navigating members through their insurance planning options.
My professional experience working in medical offices, interpreting, fitness, and running my own business all give me the tools I need to help clients. I look forward to continued growth and helping more clients meet their goals. Welcome to the Blue Ridge Financial team.
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Nicole Rowe
Medicare SPecialist
I am a dedicated Medicare specialist who brings the heart of an educator to every client I serve.
As a full-time teacher and part-time licensed sales agent, I am passionate about helping individuals and families understand their Medicare options with clarity and confidence.Balancing my professional life with the joys of home, I am a proud wife and mother to a wonderful daughter.
Whether I'm in the classroom or guiding clients through important healthcare decisions, I am committed to making a positive difference in the lives of others.
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Not sure where to start? We've got you.
We're always here to chat.
Your time in valuable and we know finding a start place when it comes to planning your future and managing your lifestyle, it can feel overwhelming.
We make it easy. Send us a text to get started.
